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Strategy / Become a ‘one-stop shop’ for European steel customers 

Become a ‘one-stop shop’ for European steel customers

One-stop shop concept: We aim to leverage our existing blue-chip customer relationships and market both the locally produced coking coal (mid-volatility hard coking coal, semi-soft grades and PCI coking coal) as well as the imported seaborne premium hard coking coals - imports of the latter are necessary for blending purposes when making coke, a key raw material in the manufacture of steel.

Core market of CE: The steel making industry in the area continues to remain relatively resilient in the current operating climate, particularly when compared to other parts of Europe. Manufacturers and heavy industry remain attracted to the region’s business-friendly environment, the availability of steel making raw materials and the competitive and skilled labour force.

Opportunistic markets: Ultimately, our aim is to offer a full range of coking coal qualities to our existing and expanded customer base in the ‘opportunistic markets’, and to evolve into a ‘one-stop shop’ for the coking coal needs of the European steel producers.