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Press Releases / 2009 / OKD wins international award for its communication with the public 

OKD wins international award for its communication with the public


Amsterdam, 9 October 2009 – New World Resources N. V. (NWR) is pleased to announce that its main subsidiary, OKD, a. s. („OKD“) has achieved success with its communication projects at the international festival in Portoroz, Slovenia. For its 2008 recruitment campaign, the company obtained the prestigeous Golden Drum award, beating 116 projects from around the globe. The company’s information campaign on publicly beneficial activities and on the founding of the OKD Foundation also reached the finals in the Public relations category. Both projects were created in Bison & Rose agency.

The victorious OKD recruitment campaign was based on the motto “We’re looking for guys who make a team”. The company asked its employees to recommend employment at OKD to their friends and acquaintances. This way, OKD acquired several hundred new miners and mining specialists.

"Today's award is the result of a systematic cooperation with our employees, internal communications and also the building of better relations with the Moravian-Silesian region's community which is of primary importance to our company. We are pleased that our efforts in this field have also met with acknowledgement in the international arena,” stated Petra Mašínová, Head of Corporate Communication, when picking up the award.

116 projects competed in the same category. Thirty six projects from across Europe and abroad made the shortlist.

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Notes for editors:

New World Resources N. V. 
New World Resources N.V. is the sole owner of OKD, a.s., the Czech Republic’s largest hard coal mining company and one of the largest producers in Central Europe by revenue and volume. Serving customers in the Czech Republic, Slovakia, Austria, Poland, Hungary and Germany, the Company produced 12.7 mt of coal in 2008, 7.4 mt of which was coking coal.

International festival Golden Drum, Portoroz
The organiser of this globally respected festival, which is supported by the Slovenian Association of Advertising Agencies and other partners, is the company Golden Drum. The festival has its ambassadors in most of Central and Eastern Europe. It was established in 1994 with the aim of presenting advertising projects from "New Europe" and within a span of 15 years it gained its deserved international renown.

For further information please contact:

New World Resources N. V.
Petra Mašínová
Head of Corporate Communication
Tel: +420 225 282 163

Bison & Rose
Vladimír Bystrov
Tel.: +420 777 130 788


09 Oct 2009 OKD wins international award for its communication with the public (84KB PDF)

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