Amsterdam, 12 June 2009 – New World Resources N.V. (NWR) is pleased to announce that OKD, its subsidiary company, has won the Corporate Responsibility and Philanthropy award at the national Czech Public Relations Awards. The award recognises OKD’s efforts in providing regeneration and other initiatives of benefit to its local communities over the last year. Petra Mašínová, NWR’s Corporate Communication Director, accepted the award on behalf of the Company at the Prague Marriott hotel on Tuesday evening, along with its advisors, Bison Rose, who took part in the development of the communication strategy.
“We are very pleased with this award given the long-standing emphasis at OKD, as well as the entire NWR group, on responsible treatment of our environment. This award recognises the efforts of all our employees who participated in the preparation and operation of the OKD Foundation, in rehabilitation of the landscape, sponsorship activities, and new projects aimed at OKD employees over the past year,” Mašínová commented.
In 2008, OKD significantly changed the focus of its CSR activities. In addition to sponsoring culture and sports, it established a corporate foundation, which distributed more than 62 million Czech Crowns through 403 projects supporting health care, social areas, education, leisure, national minorities’ interests, and restoration of parks and school premises. These activities were supported by an extensive informational campaign featuring prominent figures from the region including representatives of the public, academic and commercial sectors, who evaluated the contribution of the mining company to the development of science, sports, culture and the environment.
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Notes for editors:
New World Resources N. V.
New World Resources N.V. is the sole owner of OKD, a.s., the Czech Republic’s largest hard coal mining company and one of the largest producers in Central Europe by revenue and volume. Serving customers in the Czech Republic, Slovakia, Austria, Poland, Hungary and Germany, the Company produced 12.7 mt of coal in 2008, 7.4 mt of which was coking coal.
Czech Public Relations Award
The Association of Public Relation Agencies (APRA) has been giving out the Czech Public Relations Award every year since 2006. PR projects are recognised based on the business strategy of the company, the creative solution, compliance with the ethical rules of the industry and the extent of their favourable impact on the business and reputation of the company.
For further information please contact:
New World Resources N. V.
Head of Corporate Communication
Tel: +420 225 282 163
E¬ mail: firstname.lastname@example.org
Bison & Rose
Tel.: +420 777 130 788
OKD wins PR award for its Corporate Responsibility programme (English Version) (121 Kb PDF)
OKD wins PR award for its Corporate Responsibility programme (Czech Version) (123 Kb PDF)
OKD wins PR award for its Corporate Responsibility programme (Polish Version) (125 Kb PDF)